O-MY-U Once Had a Winning Team in Every College Sport

question 95

Multiple Choice

O-MY-U once had a winning team in every college sport, but athletes graduate and fortunes change. For the past four seasons, the school has only won five games. Hotels in the area that were consistently booked during winning seasons found themselves with vacancies, even with discounted prices. How would Michael Porter explain this?

• A) The focus strategy was imitated.
• B) Demand disappeared.
• C) The target segment lost its uniqueness.
• D) New firms subsegmented the industry.

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Definitions:

Drive-Reduction Approach

A theory in psychology that posits behavior is motivated by the desire to reduce internal tension caused by unmet biological needs, such as hunger or thirst.

Environmental Cues

External signals or stimuli that can affect behavior, emotions, or thoughts, influencing decision-making or actions based on the current context or situation.

Biological Approach

A perspective in psychology that examines behavior and mental processes through a focus on physical and biological processes, including genetics and neurochemistry.

Dietary Restraint Proposal

A theory or concept suggesting the self-imposed limitation on food intake and dieting with the aim to control or lose weight.