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Fads can lead to serious, though sometimes short-lived, money-making opportunities, but trends provide a much stronger foundation for businesses because they are connected to a larger change in society.
Functional Plan
A detailed, department-specific plan that outlines the objectives, strategies, and actions for achieving functional goals.
Objective Advantage
A definite, measurable benefit that one option or situation has over others, based on factual evidence.
Strategic Thinking
The ability to analyze the present state of an organization, envision a desired future, and plan the necessary steps to achieve this future state.
SWOT Analysis
A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
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