Because Many Commuters Grab a Cup of Coffee and Drink

question 105

Multiple Choice

Because many commuters grab a cup of coffee and drink it during their ride to work, someone invented specially shaped cups that don't tip and lids with sip openings that close and don't spill. Which of the following innovative ways of thinking best fits this situation?

• A) Combine two businesses to create a market opening.
• B) Offer a "green" product or service alternative.
• C) Recognize a popular trend, and ride the wave.
• D) Improve the function of an existing product or service.

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Definitions:

Wish Fulfillment

A concept in psychoanalysis that suggests dreams and fantasies are representations of unconscious desires or wishes being realized.

Problem Solving

The process of finding solutions to difficult or complex issues by methods of logical thinking and decision making.

Wish Fulfillment

A Freudian concept in dream analysis, suggesting that dreams represent the fulfillment of unconscious desires.

Conscious Mind

The part of the mind that is aware of immediate surroundings and experiences.