Examlex
Which of the following does an outside-in analysis consider?
Service Providers
Companies or individuals that offer services to others in exchange for payment.
Delivery Gap
The discrepancy between a company’s service quality specification and the actual service delivered to customers, often leading to customer dissatisfaction.
Communication Gap
A type of service gap; refers to the difference between the actual service provided to customers and the service that the firm’s promotion program promises.
Communication Gap
The difference or misunderstanding that occurs when the message sent is not interpreted by the receiver in the way that the sender intended.
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