As the Success of the Athletic Teams at O-MY-U Skyrocketed

question 110

Multiple Choice

As the success of the athletic teams at O-MY-U skyrocketed, so did attendance at the games. Out-of-town visitors found all the hotels fully booked. In response, Bob and Shirley opened their home to guests on weekends, operating as a bed and breakfast. Soon many of their neighbors did the same, and Bob and Shirley found they could no longer fill all their rooms every game weekend. How would Michael Porter explain this?

• A) The focus strategy was imitated.
• B) Demand disappeared.
• C) The target segment lost its uniqueness.
• D) The industry became further segmented.

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Definitions:

Unconditional Positive Regard

A term used in client-centered therapy signifying total acceptance and support of a person regardless of what they say or do.

Self-help Group

A voluntary association of individuals who share a common condition or problem, supporting each other to cope or improve their situation.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation combined with relaxation exercises.

Emotional Support

Assistance provided through empathy, concern, and encouragement to help individuals manage and express their emotions.