As the Success of the Athletic Teams at O-MY-U Skyrocketed

question 110

Multiple Choice

As the success of the athletic teams at O-MY-U skyrocketed, so did attendance at the games. Out-of-town visitors found all the hotels fully booked. In response, Bob and Shirley opened their home to guests on weekends, operating as a bed and breakfast. Soon many of their neighbors did the same, and Bob and Shirley found they could no longer fill all their rooms every game weekend. How would Michael Porter explain this?

• A) The focus strategy was imitated.
• B) Demand disappeared.
• C) The target segment lost its uniqueness.
• D) The industry became further segmented.

---

Definitions:

Excess Reserves

The capital reserves held by a bank or financial institution in excess of what is required by regulators, central banks, or other governing bodies.

Recession

An interval of short-term economic slump, where commercial activities and industrial operations decline, often determined by a fall in GDP for two back-to-back quarters.

Federal Reserve Bank

The central banking system of the United States, which regulates the U.S. monetary and financial system.

Salt Lake City

The capital and most populous city of Utah, known for its historic significance to the Church of Jesus Christ of Latter-day Saints and its nearby saltwater lake.