Calvin Knew His Small Local Hardware Store Could Not Compete

question 28

Multiple Choice

Calvin knew his small local hardware store could not compete on price with the big-box discounters so he began offering classes for new homeowners and found other ways to provide services the bigger stores don't. Calvin's competitive edge is

• A) customer focus.
• B) quality performance.
• C) innovation.
• D) niche markets.

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Definitions:

Altruist

A person motivated by the desire to help others, often at a personal cost.

Brand Voice

The unique character and perspective expressed by a brand in its communications, recognizable across all marketing channels.

Communication Online

The exchange of information and ideas through the use of internet-based platforms and digital tools.

Overall Tone

Describes the general character or attitude of a piece of writing, situation, or spoken communication.