Match the Term with Its Definition

question 16

Multiple Choice

Match the term with its definition.
-An entrepreneur whose power is limited by a contractual relationship with a franchising organization

• A)bootstrap
• B)entrepreneur
• C)entrepreneurial legacy
• D)entrepreneurial team
• E)franchisee
• F)lifestyle business
• G)intrapreneurship
• H)paradigm shift
• I)small business
• J)technician personality

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Definitions:

Consumer Program

A structured plan designed by organizations targeting buyers of goods or services to improve consumer experience and engagement.

Previous Ownership

Refers to items or assets that have been owned by someone else before the current owner.

Marketer-dominated Source

Communication channels controlled by marketers, including advertising, company websites, and brand-controlled social media, used to influence consumer perceptions and behaviors.

Salesperson

An individual responsible for selling products or services, often directly to customers, using skills in persuasion, product knowledge, and customer service to meet sales targets.