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Buying Decision Process
Refers to the stages consumers go through before making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Buying Decision Process
A series of steps a consumer goes through before, during, and after purchasing a product or service.
Prospective Buyer
A potential customer who has shown interest in a company's product or service and is considered likely to make a purchase.
FAB Selling Technique
A sales strategy emphasizing the Features, Advantages, and Benefits of a product or service to persuade potential customers.
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