Examlex
Select the word or phrase that best matches the definition or example.
-Founder and first president of the Republic of Turkey (1881-1938) ;as military commander and leader of the Turkish national movement,he made Turkey into a secular state.
Decoding
The process by which the receiver interprets the sender’s message.
IMC Message
Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.
Television Commercial
A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.
AIDA Model
A common model of the series of mental stages through which consumers move as a result of marketing communications.
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