When We Create a Program or App,we Are Protected Under

question 2

True/False

When we create a program or app,we are protected under copyright laws even before we apply for them because programs and apps are considered the intellectual property of the creator(s).

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Definitions:

Multibranding

A strategy involving the marketing of multiple brands by a single company in the same market, enabling the diversification of offerings to appeal to different consumer segments.

Co-Branding

A strategic marketing partnership between two brands where they collaborate on a product or promotion, leveraging each other's brand strength to enhance perception and reach.

Multiproduct

Referring to a strategy or situation involving multiple products, typically by companies aiming to diversify offerings and cater to different consumer needs.

Product Life Cycle

The stages a product goes through from introduction to growth, maturity, and decline in the marketplace.