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Digital audio can be created by recording sound on a smartphone.
Consumer Demand
The desire and willingness of consumers to purchase goods and services at various price points, driving the market dynamics for those goods and services.
Profitability
The ability of a company to generate earnings more than its expenses and costs, determining its financial success and viability.
Latent Need
A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.
Critical Needs
Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.
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