EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

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Definitions:

Grandfather Clause

A legal or constitutional mechanism used to exempt certain individuals, typically white people, from new laws or regulations based on ancestry or previous rights, often to bypass laws aimed at racial equality.

Brandeis Brief

A legal argument that emphasizes social science research and factual information over strict legal citations, named after Justice Louis Brandeis who famously used it in early 20th-century U.S. labor law cases.

Efficiency

The ratio of the useful output of a system to the input, often used to describe the productivity and performance of machines, processes, and systems.