EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

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Definitions:

Subducted Plate

A tectonic plate that is being forced downward into the mantle by another plate at a subduction zone.

Plate Boundary

The edges where two tectonic plates meet, which can result in earthquakes, volcanic activity, and the formation of mountain ranges.

Subducted Plate

The portion of a tectonic plate that is forced below another plate into the Earth's mantle at a convergent boundary.

Oceanic Crust

The portion of the Earth's crust that underlies the ocean basins, composed predominantly of basalt and gabbro.