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To Delete Duplicate Records from a Table,select the Range of Cells,then

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To delete duplicate records from a table,select the range of cells,then click Remove Duplicates on the Data tab in the Data Tools group,then select one or more columns under Columns.Click OK,and then click Ok again to dismiss a message that indicate the number of duplicate values removed or how many unique values remain.


Definitions:

ZMOT

Refers to the "Zero Moment of Truth," a marketing concept indicating the moment when a consumer researches a product online before making a purchase decision.

FMOT

The "First Moment of Truth," which refers to the critical moment when a consumer encounters a product on a store shelf and makes a purchase decision.

Social Commerce

The integration of social media platforms and e-commerce functionalities to drive online sales and interactions with customers.

Microblogs

Short-form blog posts or updates published on a platform that allows users to share small pieces of content like tweets or status updates.

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