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Psychographic Segments
Market segmentation based on consumers' lifestyle, interests, opinions, and personality traits, used to create more targeted marketing strategies.
Self-values
The core principles and ethics an individual holds, guiding their behavior and decisions.
Lifestyles
A component of psychographics; refers to the way a person lives his or her life to achieve goals.
Psychographic Segmentation
A marketing strategy that categorizes audiences based on their personality traits, values, attitudes, interests, and lifestyles to better tailor products and messages.
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