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The representative agent chooses to consume
Situational Influences
External factors that can affect consumer behavior and decision-making processes at specific moments in time.
Psychological Influences
The effects of psychological factors on consumers' purchasing behavior, including perceptions, attitudes, beliefs, and emotions.
Situational Influences
External factors, such as time, location, and social context, that affect consumer behavior or decision-making processes.
Consumer Purchase Decision Process
The stages a consumer goes through in making a decision to buy a product, typically including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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