When Making a Purchase,it Is Least Costly to

question 22

Multiple Choice

When making a purchase,it is least costly to

• A) pay cash.
• B) put it on a credit card and pay off the balance plus interest in one year.
• C) put it on a credit card and pay off the balance at the end of the month before interest accrues.
• D) it doesn't matter because all three have the same present value.

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Definitions:

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Brand Awareness

The level of awareness and recognition consumers have regarding the unique attributes or reputation of a particular brand's goods or services.

Establish Credibility

The process by which an individual or organization builds trust and believability in their expertise or product.

Viral Marketing

A marketing strategy that seeks to exploit social networks to produce increases in brand awareness or achieve other marketing objectives through a self-replicating viral process, like word-of-mouth.