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Cap and Trade is a system aimed at correcting for externalities by
Old Advertising
Traditional forms of advertising, such as TV commercials, radio ads, and print media, that predate the digital era.
Impressions
In digital marketing, the number of times an ad is displayed on a screen, regardless of whether it was clicked or not.
Click-through Rate
The percentage of people who click on a specific link out of the total number of people who see the link, commonly used in digital advertising to measure effectiveness.
Frequency
The rate at which a product is purchased or an event occurs over a particular period of time.
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