Consider the Following

question 12

Essay

Consider the following:

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Definitions:

Face-To-Face

Personal encounters or meetings involving direct eye contact and communication in the same space.

Industrial Distributor

A company that buys products directly from manufacturers and sells them to businesses or retail consumers.

Marketing Channel Functions

Activities involved in moving goods from producers to consumers, including distribution, promotion, and price setting.

Product Assortment

The variety and mix of products that a retailer offers to its customers.