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In the example of good and bad cigarettes,the authors found that bad cigarettes where inferior because
Governing Principles
Fundamental rules or laws that dictate the operation or management of an organization, system, or set of beliefs.
Defense Mechanism
Psychological strategies brought into play by various entities to cope with reality and to maintain self-image.
Repression
In psychoanalytic theory, the unconscious exclusion of painful impulses, desires, or fears from the conscious mind.
Emotional Upset
A state of distress or agitation resulting from strong feelings of disappointment, sadness, or frustration.
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