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Market Segment
A sub-group of a larger market made up of consumers or organizations with similar characteristics that lead them to have similar product and service needs.
Niche Customer Group
A specific segment of the market targeted by businesses for their specialized product or service needs.
Differentiation Strategy
A business approach where a company seeks to distinguish its products or services from competitors through quality, design, or unique features.
Premium Confectionery
High-quality sweets and chocolates that are often luxury or gourmet, characterized by superior ingredients, craftsmanship, and packaging.
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