Examlex
A business to business negotiation is potentially unbalanced when one party has a much more powerful bargaining position than the other.
Peripheral Route
A persuasion method that involves indirect cues like attractiveness or celebrity endorsement to influence attitudes or behaviors, rather than direct, logical arguments.
Implicit Route
This key term does not refer to a widely recognized concept in psychology or cognitive science. NO.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.
Cognitive Dissonance
A state of mental discomfort occurring when a person holds conflicting beliefs, attitudes, or values, leading to motivation to reduce the dissonance.
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