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Micromarketing involves marketing to specific countries rather than global markets.
Positive Event
An occurrence or experience that is beneficial, enjoyable, or favorable, contributing to a person's happiness or well-being.
Major Life Stressors
Significant events or changes in one's life that require a considerable adjustment, potentially causing stress or impact on mental and physical health.
Fight-or-Flight Response
A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, initiating the body's acute stress response.
Tend-and-Befriend Response
A behavior in response to stress involving seeking social affiliation and nurturing activities, more commonly observed in females.
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