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In Centralized Systems

question 6

Multiple Choice

In centralized systems:

Comprehend the influence of media and agenda-setting theories on public opinion and communication.
Identify and apply different communication theories to practical situations in public relations.
Distinguish between qualitative and quantitative research methods.
Recognize the role and impact of digital analytics in public relations.

Definitions:

H0

The null hypothesis in statistical analysis that indicates no significant difference or effect.

Simple Effect

The effect of one factor at a particular level of another factor in a factorial design experiment.

Interaction Effect

The phenomenon where the effect of one independent variable on the dependent variable differs depending on the level of another independent variable.

Dependent Variable

The variable in an experiment that is measured or observed to assess the effect of the independent variable.

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