What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 41

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference.Both terms refer to changing a product or communication for the consumer.