Ikea Asked for the Help of Its Customers in Designing

question 75

Multiple Choice

Ikea asked for the help of its customers in designing new furniture.This is an example of:

• A)prediction markets.
• B)behavioral targeting.
• C)long-tail marketing.
• D)social shopping.
• E)crowdsourcing.

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Definitions:

Medulla

The medulla is a section of the brainstem involved in autonomic functions such as breathing, heart rate, and blood pressure control.

Hunger-Dampening

The process or effect of reducing or suppressing the sensation of hunger.

Leptin

A hormone produced by adipose (fat) cells that helps to regulate energy balance by inhibiting hunger, thereby influencing body weight and fat mass.

Orexin

A neuropeptide that regulates arousal, wakefulness, and appetite.