Selling the Same Goods to Different Targeted Groups at Different

question 17

Multiple Choice

Selling the same goods to different targeted groups at different prices is called:

• A)cost customization.
• B)cost optimization.
• C)price gouging.
• D)cost personalization.
• E)price discrimination.

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Definitions:

BCG Matrix

A strategic planning tool that classifies business units or products into four categories based on market growth and market share.

Question Mark

A term used in the Boston Consulting Group (BCG) matrix to describe a product or business with low market share in a high-growth market, requiring investment to increase market share or divest.

Market Share

The portion of a market controlled by a particular company or product.

Barriers To Entry

Obstacles or hurdles that make it difficult for new competitors to enter a market, protecting existing companies from new challengers.