What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 41

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference.Both terms refer to changing a product or communication for the consumer.

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Definitions:

Permafrost

Permanently frozen ground, usually occurring in the tundra, a biome of Arctic regions.

Little Rainfall

A climatic condition characterized by low precipitation over a period of time, which can influence ecosystems, agriculture, and water resources.

Reindeer

A large type of deer living in the Arctic and Subarctic regions known for their migration in large herds and their domestication in some areas.

Characteristic Climate

The average weather conditions, including temperature, precipitation, and wind, typically found in a particular region over a long period.