What Is the Difference Between Personalization and Customization,as Applied to E-Commerce

question 41

Multiple Choice

What is the difference between personalization and customization,as applied to e-commerce technologies?

• A)Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
• B)Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
• C)Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
• D)Personalization refers to adjusting marketing messages for a specific consumer; customization refers to adjusting a product or service based on a user's preferences.
• E)There is no difference.Both terms refer to changing a product or communication for the consumer.

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Definitions:

Social Relationships

Connections between individuals in a society, characterized by how they interact and associate with each other.

Scouts' Club

An organization for young people, typically focusing on outdoor activities, community service, and personal development, guided by principles of teamwork and respect for nature.

Social Categories

Classifications of people based on shared qualities or characteristics such as age, gender, race, religion, and social status.

Social Groups

Collections of individuals who interact based on shared interests, beliefs, or characteristics, forming a structure within which social relations occur.