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What Are Four Questions That a Good CRM System Can

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Essay

What are four questions that a good CRM system can help answer and how do firms use the answers to those questions?


Definitions:

Team Leaders

Leaders who report to middle managers and supervise non-managerial workers.

Performance Accountability

The process of holding individuals or groups responsible for achieving specific outcomes or performance targets.

Customer Service

The assistance and support provided by a company to its customers before, during, and after a purchase, aiming to improve their satisfaction and loyalty.

Strategic Issues

Important questions or challenges that affect an organization's direction, vital objectives, and strategies.

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