Customer Service Modules in CRM Systems Provide Tools For

question 52

Multiple Choice

Customer service modules in CRM systems provide tools for:

• A)assigning and managing customer service requests.
• B)capturing prospect and customer data.
• C)identifying profitable and unprofitable customers.
• D)managing sales prospect and contact information.
• E)organizing effective marketing campaigns.

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Definitions:

Loyalty Program

A rewards program offered by a company to customers who frequently make purchases to encourage continuous buying.

Sweepstakes

A promotional drawing in which prizes are given away at no charge to the participants.

Contest

A competition where individuals or groups participate to win a prize or recognition by meeting or surpassing a specific challenge.

In-Store Displays

Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.