Analytical CRM Uses Tools to Analyze Customer Data Collected from the Firm's

question 5

True/False

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Definitions:

SSE

SSE, or Sum of Squares Error, is a measure used in statistics to describe the amount of variation or deviation of sample values from the fitted values in a model.

F Statistic

The F statistic is used in statistical testing to compare the variances among group means to decide if they significantly differ from each other.

Two-Way ANOVA

A statistical test used to determine the effect of two nominal predictor variables on a continuous outcome variable.

Interaction

A statistical term describing a situation in which the effect of one explanatory variable on the response variable depends on the level of another explanatory variable.