Describe the Ways in Which Database Technologies Could Be Used

question 13

Essay

Describe the ways in which database technologies could be used by an office stationery supply company to achieve low-cost leadership.

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Definitions:

Maximization

The choice of the decision alternative with the greatest expected value.

Satisficing

Establishing an adequate level of acceptability for a solution to a problem and then screening solutions until one that exceeds this level is found.

Bounded Rationality

A concept suggesting that when individuals make decisions, their rationality is limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make a decision.

Perceptual Defence

The psychological mechanism by which individuals unconsciously filter out or modify distressing information to protect themselves.