Examlex
Describe the ways in which database technologies could be used by an office stationery supply company to achieve low-cost leadership.
High-involvement
A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.
Routine Decision Making
The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.
Unconscious Need
A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.
Buyer
An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.
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