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What are Fair Information Practices (FIP)established by the Federal Trade Commission (FTC)?
Organizational Buying Process
The problem-solving procedure the firm uses to meet its goals and objectives as it relates to making purchases.
Decision Criteria
involves the standards or benchmarks used to evaluate options and make choices, particularly in business or policy decisions.
Alternatives
Different options or choices available to consumers or decision-makers in any given scenario.
Need Awareness
The stage at which the salesperson is aware of the buyer’s needs and takes control of the situation by restating those needs to clarify the situation.
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