The Ability to Offer Individually Tailored Products or Services Using

question 77

Multiple Choice

The ability to offer individually tailored products or services using the same production resources as bulk production is known as:

• A)mass marketing.
• B)micromarketing.
• C)micro customization.
• D)niche customization.
• E)mass customization.

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Definitions:

Hewlett Packard

A global information technology company known for its wide range of computer products, printers, and IT services.

Perpetual Rewards

Continuous or ongoing incentives offered to motivate employees or individuals.

Transactional Leadership

A leadership style that focuses on supervision, organization, and performance; rewards and punishments are used to motivate employees.

Collectivism-group

A sociopolitical system that emphasizes the priority of group goals over individual goals and the importance of cohesion within social groups.