The Internet Increases the Bargaining Power of Customers By

question 87

Multiple Choice

The Internet increases the bargaining power of customers by:

• A)creating new opportunities for building loyal customer bases.
• B)making more products available.
• C)making information available to everyone.
• D)lowering transaction costs.
• E)enabling the development of new services.

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Definitions:

Mores

Deeply ingrained social norms or customs that embody the moral views and practices of a group or society, often distinguishing right from wrong.

Beliefs

Convictions or acceptance that something is true or exists, often forming the basis of values and societal norms.

Norms

Socially accepted standards of behavior and conduct expected of individuals in a group or society.

Dominant Culture

The culture of the most powerful group in society.