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Mass Customization Offers Individually Tailored Products or Services Using the Same

question 5

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Mass customization offers individually tailored products or services using the same resources as mass production.


Definitions:

Preparation/Determination Stage

A phase in the Transtheoretical Model of change where individuals intend to take action to address a behavior or issue within the next 30 days.

Stage-Matched Intervention

A strategy in health and psychology that tailors treatment to the individual’s readiness to make a change.

Precontemplation Stage

The stage of the Stages of Change model where an individual is not yet considering change or is unaware of the need for change.

Contemplation Stage

A phase in the Transtheoretical Model of Behavioral Change where individuals are aware of the need for change but are hesitant to make a commitment.

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