Amazon's Use of the Internet as a Platform to Sell

question 53

Multiple Choice

Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates which of the following strategies?

• A)Low-cost leadership
• B)Marketing effectiveness
• C)Focusing on market niche
• D)Strengthening supplier intimacy
• E)Developing synergies

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Definitions:

Subcutaneous Layer

The innermost layer of the skin, consisting of fat and connective tissues, that provides insulation and cushioning to the body.

Stratum Corneum

The outermost layer of the epidermis, consisting of dead cells that provide a barrier to infection and reduce water loss.

Melanin Production

The biological process responsible for the generation of melanin, a pigment that determines the color of skin, hair, and eyes.

Eccrine Sweat Gland

Glands in the skin that produce sweat, which helps to cool the body and eliminate waste products.