Which of the Following Is Not One of the Current

question 71

Multiple Choice

Which of the following is not one of the current changes taking place in information systems technology?

• A)Growing business use of big data
• B)Growth in cloud computing
• C)Growth in the PC platform
• D)Emerging mobile digital platform
• E)Increased usage of data generated by the Internet of Things

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Definitions:

Experiential Retail

A retail strategy that focuses on creating immersive shopping experiences for customers, often through interactive and sensory involvement within the store environment.

Retailer

A business or person that sells goods to consumers, acting as a final link in the distribution chain between manufacturers and end-users.

Atmospherics

Sensory-based stimuli within a retailer’s environment—the sights, sounds, smells, and other attributes—that project an image and draw customers to the store.

Gamification

The application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.