Examlex
Unlike the role approach,the constructionist approach
Diversification
A risk management strategy that mixes a wide variety of investments within a portfolio to minimize the impact of any single asset's performance.
Product Development
The process of bringing a new product to market, involving idea generation, concept testing, design, manufacturing, and marketing.
Market Development
A growth strategy in which a company seeks to expand its existing product into new markets or geographic areas to increase its customer base.
Market Penetration
A gauge of the level of sales or acceptance of a product or service in relation to the complete potential marketplace for it.
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