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Consumer and Brand
The relationship and interaction between the purchaser of goods or services and the reputation or image of the products offered by a company.
Emotional Bond
Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.
Advertising Budget
The amount of money allocated by a business for promoting its products or services through various advertising media over a specific period.
Promotional Objectives
Specific goals set by businesses for their marketing campaigns, focused on increasing awareness, sales, or market share for a product or service.
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