To Cure His Insomnia, Mr

question 30

Multiple Choice

To cure his insomnia, Mr. Ming takes a sleeping pill just before bedtime. Research suggests that this practice

• A) may actually make Mr. Ming's insomnia worse when it is discontinued.
• B) may help Mr. Ming permanently overcome his insomnia.
• C) has probably increased Mr. Ming's REM sleep.
• D) may make Mr. Ming more vulnerable to sleep apnea.

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Definitions:

Package Labels

Information attached to a product's packaging, providing details such as ingredients, manufacturing info, and usage instructions.

Line Extension

The introduction of additional items in the same product category under the same brand name, often in different flavors, forms, colors, sizes, or types.

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different product category or market segment.

Brand Dilution

The weakening of a brand's power or value due to overextension, overexposure, or poor management decisions.