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Psychoanalysts would suggest that resistance during therapy supports and maintains the process of
Avoidable Cost
Costs that can be eliminated if a certain decision is made, not incurred if a particular activity is avoided.
Sunk Cost
A sunk cost is an expense that has already been incurred and cannot be recovered, often considered irrelevant for future business decisions.
Opportunity Cost
The cost of the next best alternative foregone as a result of making a decision.
Incremental Revenue
Additional income generated from a new sale, project, or strategy, over and above existing revenue streams.
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