Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

question 13

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates

• A) the reciprocity norm.
• B) central route persuasion.
• C) normative social influence.
• D) deindividuation.

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Definitions:

Consolidation Process

The method of combining the financial statements of a parent company with those of its subsidiaries to present as one entity.

Net Income

Net income is the total amount of profit a company makes after all expenses, taxes, and costs have been subtracted from its total revenue.

Equity Method

An accounting technique used to record investments in other companies where the investor has significant influence but not full control, typically between 20% and 50% ownership.

Dividends

Distributions of earnings given by a business to its shareholders, often as profit sharing.