Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

question 13

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates

• A) the reciprocity norm.
• B) central route persuasion.
• C) normative social influence.
• D) deindividuation.

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Definitions:

Social Contacts

Refers to interactions and relationships with other people in a social context.

Bizarre Thoughts

Extremely unusual or strange ideas that might indicate a mental health disorder.

Grandiose Narcissism

A form of narcissism where individuals have an inflated sense of self-importance, need for admiration, and a lack of empathy, often evident through arrogant behavior.

Vulnerable Narcissism

A type of narcissism marked by fragility, sensitivity to criticism, and deep-seated insecurity.