The Tendency to Accept More Personal Responsibility for One's Successes

question 49

Multiple Choice

The tendency to accept more personal responsibility for one's successes than for one's failures best illustrates

• A) an external locus of control.
• B) self-serving bias.
• C) unconditional positive regard.
• D) the spotlight effect.

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Definitions:

Brand Mascot

A character created to represent a brand, aimed at building recognition and affection with consumers.

Spokesperson

Spokesperson is an individual authorized to speak on behalf of an organization, company, or another entity, representing and conveying its viewpoints to the public.

Brand Actor

A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.

Brand Representative

An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.