To Identify a Relatively Small Number of the Most Basic

question 371

Multiple Choice

To identify a relatively small number of the most basic personality traits,trait theorists have used

• A) projective tests.
• B) free association.
• C) the MMPI.
• D) factor analysis.

Comprehend the importance of consumer traits and needs in sales.

Learn about the exchange theory and the value sought by customers in sales interactions.

Identify different strategies businesses use to maintain customer relationships and enhance purchase value.

Recognize the expectancy disconfirmation model and its effect on consumer satisfaction.

---

Definitions:

Entrained Circadian Rhythm

The synchronization of the body's natural circadian rhythms (sleep-wake cycle and other biological processes) with the environment, such as the light-dark cycle.

Blind

Blindness is the condition of lacking visual perception due to physiological or neurological factors.

Faster

Operating or moving at high speed or more quickly than is usual, often used to compare the speed or efficiency of processes, objects, or people.

Light Pollution

Exposure to artificial light that changes activity patterns and so disrupts circadian rhythms.