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Roberta has a secure sense of her own identity and is strongly motivated to develop her unique talents and interests so as to achieve her full potential. According to Abraham Maslow, Roberta exemplifies
Buying Decision
The process and final determination made by consumers or organizations when choosing among different products, services, or suppliers.
Goodwill
An intangible asset that represents the value of a company's brand name, customer relationships, employee morale, and other factors that improve a company's business prospects.
Service to Customers
The act of providing support and assistance to buyers before, during, and after a purchase to ensure a satisfactory experience.
Salesperson's Success
The achievement of sales goals and objectives by a sales professional, often measured by sales volume, profitability, and customer satisfaction.
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