In Explaining Prosocial Behavior, B

question 4

Multiple Choice

In explaining prosocial behavior, B. F. Skinner would most likely have emphasized

• A) genetic influences.
• B) an unconscious need for social approval.
• C) the internalization of moral values.
• D) the beneficial consequences of prosocial behavior.

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Definitions:

Voluntary Marketing Exchange

Transactions where both the buyer and seller willingly engage in the trade of goods or services, each expecting to benefit from the exchange.

Product

Any item or service offered by a firm that meets a need or desire of consumers.

Private-Label Brands

Brands developed and marketed by a retailer and available only from that retailer; also called store brands.

Big-Box Stores

Large retail establishments that offer a wide variety of merchandise under one roof, typically at lower prices.