When Given a Red Pen Rather Than a Black Pen

question 7

Multiple Choice

When given a red pen rather than a black pen for correcting essays, people spot more errors. This best illustrates the subtle impact of

• A) learned associations.
• B) cognitive mapping.
• C) spontaneous recovery.
• D) positive reinforcement.

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Definitions:

Sensory Registers

The initial process where sensory information is stored very briefly before it is processed further or discarded.

Encoding

The process of converting information into a form that can be stored in memory, such as transforming thoughts into a sequence of words.

Attention

The cognitive process of concentrating on one aspect of the environment while ignoring other stimuli.

Sensory Store

The initial process of storing sensory information after it is received, lasting for a very brief period.